Measuring Social Media Success
So you have social media profiles, followers and you are on your way to social media success. So how do you know If you’re doing a good job? There are certain metrics that you need to measure that will tell the tale. The first set of Social media metrics to measure are:
Likes, Shares, Comments, Retweets, Mentions and Favorites
Retweets are your Tweets forwarded by people who follow you to their own network of followers. This gives you the opportunity to reach more people who may think your content is valuable. That new network of Twitter users who are exposed to your Tweets can become a part of your primary network if they come back and follow you.
Mentions refers to any Tweets in which your Twitter handle, or any keyword you are tracking, is used. When you have a high number of mentions, your Twitter audience is telling you that you are adding value with the content you are sharing.